ANDREW DUNN
SEO Expert - Digital Marketer - Web Developer - UX/UI Designer
Hi, I'm Andrew
Nice to meet you. I am an SEO expert, digital marketer, web developer, and dabbling graphic designer near Denver, CO. I have a heart for startups, enjoy creating something new every day, and work on projects with a vision. I am available for SEO leadership opportunities.
I am an expert in Google Analytics 360 Marketing Platform (GA360) including advanced Google Tag Manager dataLayer tracking. I also have experience in web development, SEO leadership, aligning KPI metrics with goals, and optimization and split testing. Connect with me on LinkedIn.
SEO Dev Languages and Tools:
JavaScript, HTML, CSS, jQuery, MySQL, PHP, WordPress (Astra and Genesis Framework)
PORTFOLIO
Bio-Techne
Role: SEO professional, full-time member of Digital Marketing Team
Date: 2019 - Present
Work Completed: Content development, UX/UI recommendations, SEO optimization, GA360/GTM tracking
R&D Systems
Role: SEO professional, full-time member of Digital Marketing Team
Date: 2019 - Present
Work Completed: SEO optimization, GA360/GTM tracking
Novus Biologicals
Role: SEO professional, full-time member of Digital Marketing Team
Date: 2019 - Present
Work Completed: GA360/GTM tracking
Tocris Biosciences
Role: SEO professional, full-time member of Digital Marketing Team
Date: 2019 - Present
Work Completed: GA360/GTM tracking
ACD Bio
Role: SEO professional, full-time member of Digital Marketing Team
Date: 2019 - Present
Work Completed: GA360/GTM tracking
ExosomeDx
Role: SEO professional, full-time member of Digital Marketing Team
Date: 2019 - Present
Work Completed: GA360/GTM tracking
ProteinSimple
Role: SEO professional, full-time member of Digital Marketing Team
Date: 2019 - Present
Work Completed: GA360/GTM tracking
High Speed BBs
Role: Project owner
Date: 2020 - Present
Work Performed: Full content build out for affiliate outdoor gear attribution project, GA/GTM tracking, graphics, design
Bakkoo
Role: Project owner
Date: 2018 June - 2018 Oct
Work Performed: Full content build out for Kickstarter rewards project, GA/GTM tracking, graphics, design
Under Development
More projects coming soon...
CERTIFICATIONS AND TRAINING
My certifications and education include SEO/SEM, IT, and marketing focuses. I have attended 100s of hours of MOZ Con, SEMrush Academy, and SMX trainings along with completing over 70 hours of marketing mastery training through DigitalMarketer. In addition to that, I am a lifelong learner, self-taught WordPress developer, dabbling graphic designer, and proficient in SEO Dev Ops. I also hold a B.S. and M.A. degrees.
Recent Accomplishments
I enjoy working on startup projects and spend my weekends developing WordPress websites. My most recent project, highspeedbbs.com, is an affiliate attribution project for outdoor gear. I am using this site as a testing ground for emerging SEO strategies and automation techniques.
LOGOS AND GRAPHICS
Check out a few of my logos, illustrations, designs.
APPLYING SEO
SEO is not hard to understand when broken down into applying best-practices and manageable elements. Forward thinking puts websites ahead of the competition since the internet is consistently moving forward and what works today will change tomorrow. Success is driven by creating value. The following SEO tips are key to winning SERP rank and traffic:
- SEO Strategy: The internet is full of content (almost too much so), and information on everything under the sun is already out there. Having a focused SEO strategy is key to winning rank. More is not necessarily better. Having the right content is better than more content.
- Competitor Analysis: Understanding your competitors is a must. SEO is a "rank game" after all. Conduct a gap analysis of competitors in your niche. Find the gaps, fill the void with your content, products, and information. Use the 10x rule. If all of their content is good, make something 10x better and go for GREAT with content including schema markup, video content, interactive tools, infographics, and detailed breakdowns with increased SEO value.
- Build for Links: The internet is one giant network of links after all. People think of SEO as "on-page SEO". This is where you need to start, but "off-page SEO" and links are what drive SERP rank in the top results for competitive keyword terms. If two pages have the same content length and keyword density, the higher backlinked page will gain higher SERP rank. Building useful content will automatically make people want to link to it as a resource.
- Optimize for Speed: Google is placing increased emphasis on user experience. Make sure your website meets all of the Core Web Vitals requirements for LCP, FID, and CLS along with image optimizations, serving assets over a CDN, and caching. Remember where page speed goes, SEO follows!
FAQs: COMMON SEO QUESTIONS
The SSR vs SSG vs ISR is a common question with respect to pre-rendering Next.js and everyone wants to know what SEO experts think of these options. For clarification (and those who don't know), these pre-rendering options are defined as the following:
- SSR = Server Side Rendering
- SSG = Static Site Generation
- ISR = Incremental Site Rendering
Which is best? Well, that depends on the use case, resources, server setup, and other factors. Personally, I prefer static site generation (SSG) since static is fast and fast wins SEO rank. A SSG site, once built, can simply be served from a CDN to many users very quickly. However, SSG isn't always the best option for websites featuring always updating news content or sites with giant eComm product databases. These types of content flowing and large sites benefit from server side rendering (SSR) since loading from the server for each user is faster and better managed than rebuilding the SSG's static pages.
The right answer is almost all the time! Schema gives you more website visibility and can get your content into a quick answers slot on Google. There are 15 basic schema types you can apply including FAQs (like these ones here), recipes, how-to steps, and many others. You can also generate custom schema as well.
No, SEO is never dead. The targets and factors which determine SEO rank do shift over time with Google algorithm updates and realigned best practices. SEO experts must constantly stay up-to-date on changes, new optimization techniques, and code base changes.
Yes, to some extent. Technical SEO comes down to understanding your websites platform, CMS, and code base. This is only possible with some developer and coding knowledge. Technical SEO skills involve being able to understand where and how to make changes using IDEs, FTPs or command lines and which files, source code lines and elements need to be changed.
Social media signals do matter for SEO and can be helpful. However, organic social is rather dead at this point in time, but it's important to keep the realm moving slowly forward so a company isn't AFK on platforms if your target audience is there. It's an unending stream which never ends, so don't let posting and replying to the never ending comments and DMs suck up all the hours in the day.
Domain authority (DA) and page authority (PA) are directly related to each other and take time to build.
- Domain authority is the sum of all external links pointing at your domain
- Page authority is the sum of all external links point at a page on your domain
Page authority is driven by good content. The more great pages you have, the higher those page authorities will be since more and more people will find them useful and link to them. Each of those pages add to your domain authority.
Have a question for me?
Do you have a question or comment on the SEO FAQs above?