
ANDY DUNN
SEO Expert - Growth Marketer - Technical CWV Auditor
Hi, I'm Andy

Hi There!
Startup growth marketing is an exciting opportunity to push the boundaries and bring new new products to market! Have a new idea which solves a large need or a new approach to an old problem? I would love to hear how you are disrupting the industry! Let's talk. Find me on LinkedIn.
Nice to meet you. I am an SEO expert, growth marketer, and technical CWV auditor near Denver, CO. I also dabble in graphic design, UX/UI, and web development, so I can better work with and collaborate between teams.
My passion is to increase organic website traffic using dynamic SEO strategies, optimize site speed through technical optimization based on Google's Core Web Vitals (CWVs), and expand customer engagement through dataLayer tracking. This is more important now than ever with Google ranking content based on user experience and page speed.
Speed is the foundation for creating top SERP content, enhancing SEM strategies, and integrating dataLayer tracking. After speed, SEO is a game of content-first leadership and authoritative links validated by creating useful websites which help people solve problems. There are very few shortcuts for good SEO which takes 1 to 6 months, and great SEO which often takes years.
I have nearly 10 years of SEO/SEM management expertise and leadership experience with a heart for startups. I enjoy creating something new every day and working on projects with a vision. I am available for SEO leadership opportunities. Connect with me on LinkedIn.
I am an expert in Google Analytics 360 Marketing Platform (GA360) including advanced Google Tag Manager dataLayer tracking along with most SEO and keyword tools like SEMrush, Screaming Frog, BridgeEdge, and AI copy analysis tools. I also have extensive experience with startup rebranding, AI applied copywriting, technical CWV optimization, SEO leadership, aligning KPI/OKR metrics with goals, A/B split testing, and web development.
The future is bright. If you trust, believe, and know where you are going, it is only a matter of time until you get there. Continuous learning and perseverance is the key. Working with new, forefront technologies like AI and startups is really exciting! My long-range objective is continually growing as a SEO leader, PPC expert, data analyst, and developer.
SEO on the internet is a river that ever runs forward. See you in the SERPs!
— Andy Dunn
SEO Platforms and Tools
- Google Suite – Google Tag Manager, Analytics (GA360/GA4), Data Studio, Google Ads, Search Console, Code Coverage, and Webmaster Tools
- Mixpanel and Segment
- Tealium
- BigQuery
SEO Platforms and Tools
- SEMrush, MOZ Tools, Ahrefs, and other SEO tools
- BrightEdge and RankTracker
- Crawling tools like Screaming Frog Crawler, ParseHub, Browse AI, and Outscraper
- Copywriting tools like Jasper AI, SurferSEO, ContentForge, WriteCream, NeuronWriter, SheerSEO, SEODity
Dev Languages
- Cascading Style Sheets (CSS)
- HyperText Markup Language (HTML)
- Schema Markup and Structured Data
- JavaScript and jQuery
- Structured Query Language (SQL)
- MySQL, PHP, Next.JS, and REACT (limited)
CMS/Other
- WordPress (Astra and Genesis Framework), Drupal, and Contentful
- Unbounce and landing page builders
- Adobe CC, Figma, Lucid Chart, and Sketch3
- cPanel and Plesk
- Agile, Jira, and Scrum frameworks
- Facebook and LinkedIn Ads
PORTFOLIO
Caribou
Role: Senior SEO Manger, Growth Team
Niche: Auto Refinance and Insurance
Date: 2021 - 2022
Work Completed: Organic strategy, UX/UI recommendations, technical optimization, copywriting content development
Cuvée
Role: SEO/SEM, Google Ads Contractor
Niche: Luxury Rental Vacations
Date: 2021 - 2022
Work Completed: Google Ads campaign manager, destination-based SEO strategy, technical SEO audits,
Bio-Techne
Role: SEO professional, full-time member of Digital Marketing Team
Niche: Biotechnology & Life Sciences
Date: 2019 - 2021
Work Completed: Content development, UX/UI recommendations, SEO optimization, GA360/GTM tracking, technical SEO audits
R&D Systems
Role: SEO professional, full-time member of Digital Marketing Team
Niche: Biotechnology & Life Sciences
Date: 2019 - 2021
Work Completed: SEO optimization, GA360/GTM tracking
Novus Biologicals
Role: SEO professional, full-time member of Digital Marketing Team
Niche: Biotechnology & Life Sciences
Date: 2019 - 2021
Work Completed: GA360/GTM tracking
Tocris Biosciences
Role: SEO professional, full-time member of Digital Marketing Team
Niche: Biotechnology & Life Sciences
Date: 2019 - 2021
Work Completed: GA360/GTM tracking
ACD Bio
Role: SEO professional, full-time member of Digital Marketing Team
Niche: Biotechnology & Life Sciences
Date: 2019 - 2021
Work Completed: GA360/GTM tracking
ExosomeDx
Role: SEO professional, full-time member of Digital Marketing Team
Niche: Biotechnology & Life Sciences
Date: 2019 - 2021
Work Completed: GA360/GTM tracking
ProteinSimple
Role: SEO professional, full-time member of Digital Marketing Team
Niche: Biotechnology & Life Sciences
Date: 2019 - 2021
Work Completed: GA360/GTM tracking, copywriting, site design, and technical SEO audits
High Speed BBs
Role: Solo project/owner
Niche: Outdoor Equipment
Date: 2016 - 2021
Work Performed: Full content build out for affiliate outdoor gear attribution project, copywriting, GA/GTM tracking, graphics, site structure, and design
Bakkoo
Role: Solo project/owner
Niche: Kickstarter Project Marketing
Date: 2018 June - 2018 Oct
Work Performed: Full content build out for Kickstarter rewards project, strategy, copywriting, GA/GTM tracking, graphics, design
Backer Guru
Role: Solo project/owner
Niche: Kickstarter Project Marketing
Date: 2018
Work Performed: Built post-to-tweet site where users can submit tweets to send directly to Twitter through their API.
Under Development
More projects coming soon...
CERTS, TRAINING, AND HIGHLIGHTS
My certifications and education include SEO/SEM, IT, and marketing focuses. I have attended 100s of hours of MOZ Con, SEMrush Academy, and SMX trainings along with completing over 70 hours of marketing mastery training through DigitalMarketer. In addition to that, I am a lifelong learner, self-taught WordPress developer, graphic designer, AI user, and proficient in SEO Dev Ops. I also hold a B.S. and M.A. degrees.
Recent Professional Accomplishments
My achievements at Caribou include two company rebrands in 13 months, placing caribou.com at SERP rank #3 for the "caribou" organic search term (88 difficulty) within 6 months of rebranding. I also wrote 32 articles and guides for Auto Refinance and Insurance along with related JSON schema structured data markup like FAQs. At Bio-Techne, I was able to showcase my Google Analytics expertise managing the company's Google Analytics 360 Marketing Platform (GA360) account of 7 primary corporate websites totaling 28+ million page views across 380K pages and $84M+ eComm revenue FYTD, along with custom Google Tag Manager tracking setups and strategy for English (EN) and Chinese (CN/简体中文) sites. I also managed Google Ads campaigns totaling $40K/mo spend with conversion leads over 118% YOY FYTD.
Recent Personal Accomplishments
I enjoy working on startup projects and spend my weekends developing WordPress websites. My most recent personal project, highspeedbbs.com, is an affiliate attribution project for outdoor gear. I am using this site as a testing ground for emerging SEO strategies and automation techniques for programs like Amazon and AvantLink. Since launching in 2020, the website has over 91K pages across 2 subdomains, 19K monthly sessions, is ranking for 11K keywords, and has generated over $672K in gross revenue with a 6.76% product CVR.
LOGOS AND GRAPHICS
Check out a few of my logos, illustrations, designs.

APPLYING SEO
SEO is not hard to understand when broken down into applying best-practices and manageable elements. Forward thinking puts websites ahead of the competition since the internet is consistently moving forward and what works today will change tomorrow. Success is driven by creating value. The following SEO tips are key to winning SERP rank and traffic:
- SEO Strategy: The internet is full of content (almost too much so), and information on everything under the sun is already out there. Having a focused SEO strategy is key to winning rank. More is not necessarily better. Having the right content is better than more content.
- Competitor Analysis: Understanding your competitors is a must. SEO is a "rank game" after all. Conduct a gap analysis of competitors in your niche. Find the gaps, fill the void with your content, products, and information. Use the 10x rule. If all of their content is good, make something 10x better and go for GREAT with content including schema markup, video content, interactive tools, infographics, and detailed breakdowns with increased SEO value.
- Build for Links: The internet is one giant network of links after all. People think of SEO as "on-page SEO". This is where you need to start, but "off-page SEO" and links are what drive SERP rank in the top results for competitive keyword terms. If two pages have the same content length and keyword density, the higher backlinked page will gain higher SERP rank. Building useful content will automatically make people want to link to it as a resource.
- Optimize for Speed: Google is placing increased emphasis on user experience. Make sure your website meets all of the Core Web Vitals requirements for LCP, FID, and CLS along with image optimizations, serving assets over a CDN, and caching. Remember where page speed goes, SEO follows!
FAQs: COMMON SEO QUESTIONS
The SSR vs SSG vs ISR is a common question with respect to pre-rendering Next.js and everyone wants to know what SEO experts think of these options. For clarification (and those who don't know), these pre-rendering options are defined as the following:
- SSR = Server Side Rendering
- SSG = Static Site Generation
- ISR = Incremental Site Rendering
Which is best? Well, that depends on the use case, resources, server setup, and other factors. Personally, I prefer static site generation (SSG) since static is fast and fast wins SEO rank. A SSG site, once built, can simply be served from a CDN to many users very quickly. However, SSG isn't always the best option for websites featuring always updating news content or sites with giant eComm product databases. These types of content flowing and large sites benefit from server side rendering (SSR) since loading from the server for each user is faster and better managed than rebuilding the SSG's static pages.
The right answer is almost all the time! Schema gives you more website visibility and can get your content into a quick answers slot on Google. There are 15 basic schema types you can apply including FAQs (like these ones here), recipes, how-to steps, and many others. You can also generate custom schema as well.
No, SEO is never dead. The targets and factors which determine SEO rank do shift over time with Google algorithm updates and realigned best practices. SEO experts must constantly stay up-to-date on changes, new optimization techniques, and code base changes.
Yes, to some extent. Technical SEO comes down to understanding your websites platform, CMS, and code base. This is only possible with some developer and coding knowledge. Technical SEO skills involve being able to understand where and how to make changes using IDEs, FTPs or command lines and which files, source code lines and elements need to be changed.
Social media signals do matter for SEO and can be helpful. However, organic social is rather dead at this point in time, but it's important to keep the realm moving slowly forward so a company isn't AFK on platforms if your target audience is there. It's an unending stream which never ends, so don't let posting and replying to the never ending comments and DMs suck up all the hours in the day.
Domain authority (DA) and page authority (PA) are directly related to each other and take time to build.
- Domain authority is the sum of all external links pointing at your domain
- Page authority is the sum of all external links point at a page on your domain
Page authority is driven by good content. The more great pages you have, the higher those page authorities will be since more and more people will find them useful and link to them. Each of those pages add to your domain authority.
It can be worth A LOT for organic brand awareness and generating non-CPC traffic from SERPs. The value of organic traffic depends on your business model, where your customers are, and your strategy to target them.
The core of future SEO is helpfulness and usability. Google's Helpful Content Updates (starting in the fall of 2022) prove this is the future trend. Good SEO helps visitors find what the need on the websites they visit. This can take a number of forms including content, schema markup and structured data, and product information.
The usefulness and applications of artificial intelligence is growing by leaps and bounds each month. This can be applied to growth marketing in several ways.
- AI Copywriting: AIs can write content. We know this to be true. However, the algorithms are not at a level where they can create good copy without human guidance and review. The content is still usable with human input, review, fact checking, and final proof reading. It should be used as a copywriting enhancer to produce more content.
- AI SEO analysis: AI is great at skimming content, cataloging structure, and monitoring keywords. This can be applied to SEO analysis since you can easily measure you current content against competitor copy.
- Dynamic AI guided customer flows: You have probably heard of A/B testing where you test user results between CTRs or CVRs of A or B. However, AI can enhance this testing by better understanding customers as they browse. Not only can the AI optimize between A or B options, but you can also add additional inputs, dataLayers, and conversion paths to help customers find what they need.
Understanding technical SEO is fairly simple, but the deployment of fixes with development teams can be complicated.
- Technical SEO comes down to optimizing a website's payloads, 3rd party scripts, on-page content (images/text fonts/buttons/icons/usable elements), and server stack to load as fast as possible.
- Everything loading on a site takes time. Less time = More speed.
- Websites DO need to load essential items on the page.
- The balance involves minimizing the load to fine tune the speed.
The CWV's for speed come down to three main aspects:
- Largest Contentful Paint (LCP) = measuring loading speed.
- First Input Delay (FID) = measuring page interactivity.
- Cumulative Layout Shift (CLS) = measuring visual stability.
The harder deployment issues revolve around understanding:
- What optimizations are achievable with the current site's build, cache, and required payloads.
- Which roadblocks are unavoidable?
- For example, somethings like Javascript can be inherently slow and blocking
- 3rd party pixels and scripts like Facebook audience insight pixels are notoriously slow
- Work towards compression and minification with the removal of unneeded scripts from the payload.
- Deploy next gen images like WebP and compression.
- Warm and preload your site using CDNs like Akamai edge server.
90s are preferred for Core Web Vital scores. 100s are the goal (like this page here seen in the capture below).
Have a question for me?
Do you have a question or comment on the SEO FAQs above?